Marketo
Automating marketing campaigns, optimizing lead management, and delivering personalized customer experiences.
Services May Include:
Marketo Platform Proficiency
Skilled in core features: Email Marketing, Lead Management, Campaign Automation, Analytics, and Personalization.
Marketing Automation & Campaigns
Expertise in setting up email campaigns, nurture programs, drip campaigns, and A/B testing.
Lead Management & Scoring
Implementing lead scoring models, automated lead nurturing, and understanding MQLs & SQLs.
CRM & Data Integration
Experience integrating Marketo with Salesforce, Microsoft Dynamics, and HubSpot; managing lead data and API syncs.
Email & Landing Page Development
Creating responsive emails and landing pages using Marketo’s editor, custom HTML/CSS, and personalization tokens.
Analytics & Reporting
Tracking campaign performance, analyzing engagement metrics, and implementing UTM tracking for attribution.
Personalization & Segmentation
Building audience segments and leveraging AI-powered predictive content for dynamic recommendations.
GDPR & Compliance
Ensuring data privacy compliance (GDPR, CCPA) and managing opt-ins and consent tracking.
Advanced API & Webhook Integrations
Experience with REST/SOAP APIs and real-time webhook integrations for custom solutions.